A few months ago I wrote a post about how I was going to try to only buy make up products from brands which did not test on animals. After a few months, I can confirm that it definitely hasn’t been easy as so many mainstream brands do test on animals in some way or another. However, I also feel like this has been a worthwhile thing to do and I will continue to do it for the foreseeable future as every little thing makes a difference in a controversial issue like this!
The reason I’m writing this post today is because when I’m looking for cruelty free products, it’s easy to go to a health food shop or Lush and be guaranteed products which don’t test on animals – and very good products too! However, these aren’t the products or brands that most of the biggest Beauty Youtubers and makeup artists are using, and it can be very frustrating to see products that seem to be crossing my Instagram feed constantly, used in every makeup tutorial, and in every magazine only to find out that they’re not cruelty free. For this reason, I’ve compiled a list of cruelty free brands which are more popular and “mainstream” – and which you’ve definitely seen your favourite Youtubers using! I’ve tried to include both drugstore and high end, so there’s something here for every budget.
Anastasia Beverly Hills
Anastasia Beverly Hills seems to be the name I’m seeing everywhere at the moment – to be more specific, the “Modern Renaissance” Palette. I’m dying to get my hands on this as soon as I can make my budget stretch, the colours and the pigments look amazing! As it’s an American brand, delivery to Europe can be pricey but the products are also available on Beauty Bay and Cult Beauty .
Kat Von D
I’ve also seen great things about Kat Von D – although I still haven’t got around to trying it for myself! It still isn’t available in any stores in Ireland, however Debenhams do stock it on their website so you can order it from there without too much extra cost for delivery. What I really like about this brand is how none of their products ever test on animals, and many are vegan too – these ones being marked with #VeganAlert. The edgy packaging is also extremely eye catching and paired with the brand quality and ethics this means it’s definitely on my wish list!
I haven’t got around to trying Laura Mercier yet either, as it’s slightly more expensive and it’s definitely one that needs to be planned into the budget, but I absolutely love smelling the Body Crèmes any time I’m in Brown Thomas! I also definitely have my eye on the “Translucent Powder” as recommended by Jaclyn Hill for baking. The palettes “Double Impact” and “Editorial” also look gorgeous and I’d love to add them to my collection. Laura Mercier is available in Brown Thomas in Ireland.
RMCA, which stands for “the Research Council of Makeup Artists”, is a brand I came across recently which is definitely on my wishlist. They have eyeshadows in every shade imaginable, and their face products also have a very high reputation. Although this brand is not available in Ireland it can be ordered from Camera Ready Cosmetics!
Urban Decay is probably my favourite makeup brand ever – I’ve never had a product from them that I haven’t been satisfied with, and it takes a lot of self control not to buy every palette they release. The girls at the counter are always so helpful too, and they’re always able to answer any questions I have or help me with whatever I need. I love how vivid and pigmented all of their products are, and how much thought and concept there always is behind the presentation. Urban Decay is available in Debenhams in Ireland, and also from the Urban Decay website.
I am already a huge fan of NYX – it’s quite inexpensive, and the products are extremely good quality for the price you pay! I have used their “Butter Gloss”, “Jumbo Eye Pencil” (in “Milk” for the inner corner of my eye), and the concealer wand, and I’d definitely buy all of those again. Nyx is available in drugstores, and an added bonus is that it’s often buy one get one half price or other promotional offers in Sam McAuley’s.
Wet ‘n’ Wild
Wet ‘n’ Wild is another one which only came to Ireland recently, and it’s extremely affordable. I’m a huge fan of the contour kit “Dulce de Leche”, and when I need to replace a product without breaking the bank this is definitely where I go. Wet ‘n’ Wild is available in many local shops nowadays – I always get it in Penneys but it’s also in Dunnes and many local Pharmacies.
Physician’s Formula is another brand I’ve been highly impressed with when I’ve tried it in the past. I picked up their “Eye Enhancing Eyeliner” when I was in Canada by chance, and I was highly impressed! It was incredibly easy to put on, and it created a thin, strong line which could be built up easily depending on what look I was going for. I was delighted to see that they do not test on animals, and are now available in some pharmacies in Ireland! I can’t wait to try some more of their products.
I hope this helps if you’re looking to buy more cruelty free brands – I definitely want to pick up more from some of these! If you want to read my previous post, where I discussed my thoughts on animal testing and some resources with more information, click here.
That’s All for Now,