A question I get time and time again is “how did you get to go to fashion week” or “how did you know you could go?” The answer? I booked flights to London – and that’s it! I’ve decided to dedicate a whole post to it, as it’s something people seem to have a lot of questions about.
Something many people don’t realise is that there is absolutely nothing stopping you from getting on a plane and going to London while London Fashion Week is on. If you are truly interested in getting involved, this is definitely the first step. Even though the main shows can be very difficult to score an invite to, there is so much on in London during this time. Bring your camera and your confidence, go to the areas the shows are on and take an abundance of street style pictures – because there won’t be a shortage of people hoping to have their picture taken. Soak up the vibes, and talk to as many people as possible, they’ll only be delighted.
It doesn’t have to end there – although most of the “on schedule” shows are full of people who actually matter, there are plenty of “off” shows, smaller events, smaller designers and events for the general public that are looking for people. I spent time researching what was on that week, and emailing the relevant people to obtain press passes to these events, such as the “Fashion’s Finest” show. Some shops even have “London Fashion Week” parties, so you can keep an eye out for these too. The only way to know is to keep researching and see what you find!
But yes, the big question – how do you get to main shows? It is always a long shot, but yes, there is always a slim chance. People drop out, and they want the events to be full so there are possibilities of gaining last minute invites to “main” shows. The first thing to do is send invite requests to the PRs of the designers showing, whose details you can find on the main LFW website. I did this with plenty of time to spare, in early January. I’m not exaggerating when I say I emailed every single contact on that list – and it paid off, as I ended up getting 4 or 5 invites in the end. There are many posts people have written on how to write invite requests, many of which I consulted when I was sending emails – I would definitely recommend using these! Possibly the most important thing, however, is make sure you send the right designer name. There is nothing worse than sending an invitation request with the name of a different show – it reads as completely careless and you definitely won’t get an invite out of it!
At the end of the day, the most important thing to know is no one is going to tell you that you’re “big” enough to go to London Fashion Week. You need to take the initiative, and just go – and have confidence in yourself. Obviously, it’s also important to know your place, and not to be expecting to get to the Alexander McQueen show, or to be sitting next to Anna Wintour. You need to work your way up, and expect to work hard. If you do take the initiative to go to, it will look good in the future that you had that motivation rather than waiting to be told. And the most important thing? Soak up the at atmosphere and enjoy it – you never know what will come of it!
If there’s anything I haven’t covered, or you have any questions, feel free to comment or message me!
That’s all for now,