Yes, I’m writing that post. The one every blogger seems to be more or less reproducing at the moment. I, too, have been feeling this weird shift in blogging at the moment. Things have changed a lot since I started two years ago, in many ways. More people have blogs. More people read blogs. More people and companies are aware of blogging as an industry, and this has created a weird vibe in blogging at the moment.
When I started blogging, it was much more of a community. People made events, welcomed new additions, and it was a very friendly place. I went to events, extremely nervous, but came away excited and motivated after talking to like minded people. Meet ups were about making friends, and bonding over makeup, fashion and other common interests. When I made my first account on Instagram, I had over a hundred followers a small number of weeks. People used to comment on everyone’s pictures – not just the odd one. “Insta famous” people were ordinary folk with around 10k followers, compared with the “insta famous” now who are already untouchable celebrities such as Taylor Swift, Kendall Jenner, Cara Devigne who all have millions of followers – and get paid for every post they upload. Every retail franchise and company has Instagram, which makes it hard for small bloggers to get noticed at all in the huge place it is now. The market is over saturated, and it’s hard not to feel like there’s no place for my point of view, that every thing I want to post has been done, or is out there already.
Where blogging was once communal and welcoming, it has become very commercial and industrial. The whole process is very impersonal, with some bloggers having created whole brands of themselves, earning thousands by slapping their names on every product opportunity that comes along, relevant or not. The bigger bloggers now have “fans”, who follow their every move rather than actual friendships they have created. Everything is now focused towards how to make money from blogging, and while that would be handy if it happened, it should never be the sole focus of a whole industry. Every time I pick up a magazine the front cover reads; “How to start your own blog”, “The Blogger Issue”, “The Rise of Super bloggers” – or something similar. Events now seem to come with a fee of anywhere between €20 – €100, and constantly seem to have a focus on monetising and gaining followers. They are on such a scale that it’s much harder to talk to people and you come away another face in a crowd. In previous years I attended meet ups, organised mostly by other bloggers, where the focus was much more orientated towards making friends, while bonding over fashion, make up and blogging in general.
As many of you know, in February I attended London Fashion Week – this was both extremely scary and also one of the best experiences of my life. This was definitely outside my comfort zone, with the scale being like nothing I have ever witnessed before, it was extremely refreshing to see the events completely fashion and art orientated in comparison with everything in blogging which seems to be so fixated on money. When I went to London I was so inspired by the people I saw, the shows, the pace of life in general that I found there. I was motivated to work harder, to improve my blog in general and to connect with more bloggers. I set goals for myself to work towards – but when I returned to Ireland I abandoned every single one because the opposite of what happened in London happened. I became demotivated. The bloggers I follow nearly stopped posting completely, and everyone started talking about how dissatisfied they felt, and making valid points which I completely agreed with. I posted about LFW itself but lost motivation to continue with anything else I had begun, or planned to post about.
What does this mean for now? I’m not completely sure, to be honest. I definitely want to keep blogging – I’m extremely grateful for the opportunities and enjoyment I’ve got from it. I love the process of writing posts and discussing my opinions with people who both agree and disagree. I love the topics I post about – fashion, lifestyle, travel, music, books – but some of these are areas which are so over saturated that I feel like my posts are grains of sand sometimes. I feel like things are becoming comfortable to the point of boring, and it’s time for something or someone to fix that. Blogging, and bloggers need to be shaken up to become more accessible and communal, with everything else being secondary. I’m not sure exactly what this means, but I’m trying to come up with ideas because I definitely feel like there’s a gap at the moment – and the minute I come up with something I think will work I will definitely put it into action!
For now, I’m going to keep writing about what I enjoy. I’m going to try to make my posts more personal and opinionated as I feel like that’s the best way to make sure what I have to say isn’t already out there. I’m not going to have a schedule for the time being, but post what I feel like writing. I’m going to keep doing what I’m doing and see where that takes me. I’m going to work harder, but more importantly try to be more creative and innovative. One thing’s for sure: There’s more to come from me.
I’m not going anywhere.
I’m not giving up.
Do you feel the same about blogging? Let me know!